Morelia is a city and municipality in the north central part of the state of Michoacán in central Mexico. The city is in the Guayangareo Valley and is the capital and largest city of the state. The main pre-Hispanic cultures here were the Purépecha and the Matlatzinca, but no major cities were founded in the valley during this time. The Spanish took control of the area in the 1520s. The Spanish under ViceroyAntonio de Mendoza founded a settlement here in 1541 with the name of Valladolid, which became rival to the nearby city of Pátzcuaro for dominance in Michoacán. In 1580, this rivalry ended in Valladolid’s favor and it became the capital of the colonial province. After the Mexican War of Independence, the city was renamed Morelia in honor of José María Morelos, who hailed from the city. In 1991, the city was declared a UNESCO World Heritage Site for its well preserved colonial buildings and layout of the historic center.
Human settlements in the Guayangareo Valley in which Morelia is located have been dated back as far as the 7th century. Artifacts found here have shown Teotihuacán culture influence on early cultures in this area. In the 12th century, the Purépecha arrived in the valley. They dominated it politically for the rest of the pre-Hispanic period but did not build any major settlements here. Between the 12th and the 15th century, Matlatzincas moved into the area with permission of the Purépechas, who were based around nearby Pátzcuaro Lake. The main Matlatzinca settlement was where Júarez Plaza in the city is today.
Club Atlético Morelia was founded November 21, 1924, as "Oro Morelia" in Morelia, Michoacán. In 1950, Club Deportivo Morelia was among the teams that founded the Segunda División. After the 1956–1957 season, in which they ended up in second place, they were officially promoted into the Primera División to replace Puebla. After an unsuccessful season, in 1968 Monarcas Morelia was relegated back to the Segunda División. During mixed 1968–1971 seasons, C.A. Morelia appointed Nicandro Ortiz as chairman. Ortiz acquired the team and strengthened its position in the league.
The 1978–1979 season thrust Morelia into contention for promotion; in 1980, Monarcas Morelia played under manager Diego Malta who helped his team towards the Mexico Championship and finally promotion to the Primera División in 1981.